ROCK MAYOCK INTERVIEWS EDWIN “EJ” JIMINEZ ABOUT THE HOBBIT, THE DESOLATION OF...
By Rock Mayock 6:00 p.m. | The fourth quarter of 2013 has been a busy one for the PhDs. Your fearless trio have been globe trotting in their enduring effort to elevate the PhDs brand for our wonderful...
View ArticlePREDICTING THE NFL’S 2013 MVP
By Rock Mayock 10:00 a.m. | Did you realize that the NFL season is already in Week 15? That means there are only two weeks remaining to place the final touches on this season’s resume for MVP voting...
View ArticleEXPLORING BRAND EQUITY DIMIMUNITION (BED)
By Rock Mayock 12:00 a.m.| Earlier this month we commenced our dialog regarding the concepts of the death spiral, brand equity and brand equity inflation. Tonight, we will continue this dialog by...
View ArticleNAME THE STACHE
By Rock Mayock 7:30 p.m. | After months of life on the road in Brazil, Europe, and where ever Darryl “DoubleTap” Jenkins III found himself; the PhDs have finally returned to Los Angeles. A PhDs...
View ArticleROCK MAYOCK’S 2014 NFL COMBINE PRIMER
By Rock Mayock 10:15 p.m.| For the FOOTBALLPHDS, it’s Christmas in February as the NFL Combine is scheduled to take place February 19-25, at Lucas Oil Stadium in balmy Indianapolis. Rock Mayock’s...
View ArticleMARK DAVIS, DENNIS ALLEN, REGGIE MCKENZIE, AND THE INFINITE NUMBER OF REASONS...
By Rock Mayock 10:00 p.m. | It has been too long since the FOOTBALLPHDS have blessed our wonderful readers with the insight and wisdom they so richly deserve. During our absence, the NFL has...
View ArticleBREAKING NEWS: TOYOTA MOTOR SALES, USA, INC, IS MOVING TO TEXAS
By Rock Mayock, 1:00 a.m. | Congratulations California, you have reaffirmed your stranglehold upon the title of Most Unfriendly State to Operate a Business! Your crippling combination of exorbitant...
View ArticleFEARLESS PREDICTIONS REGARDING THE 2014 NFL DRAFT
By Rock Mayock 11:00 p.m. | The sports world will rejoice when we are finally released from the grasp of Mel “The Crapper” Kiper and Todd McShay when the NFL Draft commences on Thursday, May 8. This...
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